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Bikini Line Hair Removal

Brazilian Waxing

Waxing of the genital areas has been prevalent in many societies around the world for centuries, in Ancient Greece, Rome and Egypt but especially in arid or desert, predominantly Muslim and Arab countries. Arab, Turkish, and Persian women as well as women from the Albanian culture and Mediterranean regions have for centuries been waxing in the genital areas. The waxes used were often sugar-based and made with lemon; however present variations include oils and scents to lessen the discomfort. The reasons for genital waxing in these regions have not necessarily been for cosmetic reasons throughout history, as it is in the case of North and South America as well as Europe, but instead these cultures mentioned above have generally practiced waxing for centuries more for reasons of personal hygiene and/or religion. As a result, in many of these cultures, body hair of any sort on women is considered socially unacceptable. However, waxing the genital area completely is relatively new to modern Western cultures, developing mostly in the 20th century. In the United States, for example, the habit of waxing or even shaving the pubic area did not become common place until the 1990s.

The Brazilian wax originated in Brazil for women wanting to wear the then-new thong bikinis, which was not widely popular inside the United States at the time. Brazilian Waxing gained huge popularity through the late 1990s & has boomed in the last couple of years in the US.

Full body waxing, including genital and buttock waxing, has been popular in the gay community for some time, and is becoming popular with heterosexual males as well, especially in the bodybuilding and fitness community. In the male version of the Brazilian wax, men will sometimes leave a triangle-shaped patch above the penis untouched (since this area can be exceptionally sensitive to irritation) and will sometimes also leave the hair surrounding the anus intact (while removing that found on the buttocks). The male version is now being referred to as the boyzilian.


The client is asked to disrobe. Occasionally, for females, a paper g-string is provided to protect the client's modesty. The procedure starts with baby powder, talcum powder, or oil being spread liberally over the area to be waxed. This prevents the hot wax from sticking to the skin. Then, as in other forms of waxing, hot wax is spread over the area from which hair is to be removed. The wax is allowed to harden briefly, then one edge of the wax strip is pulled up and used as a 'tab' to quickly pull off or "zip" the rest of the wax, usually in the direction opposite of hair growth. The waxer then works his or her way around the body systematically removing the hair from the genital area, buttocks, and anus. This procedure removes the wax, hair, and any dead skin cells lying on the skin surface. The person performing the wax will then finish with tweezers to remove any stray hairs that the waxing missed. Finally, the remaining pubic hair (the so-called "landing strip") is either trimmed with scissors, or waxed off if the client requests it. The remaining hair may even be in a particular pattern (hearts are a popular option), or dyed.

The wax used is often a mixture of natural beeswax and tall oil rather than the more common synthetic 'waxes' used for regular leg waxing. It is felt that beeswax is stronger, and more effective at removing the thicker, coarser pubic hairs.

The pain involved with this procedure can be slight or severe and can continue for quite some time (from several seconds to minutes). See this video to view some people's expressions during the quick pull. Some claim to perceive less pain during subsequent treatments. Many products are available to lessen the pain, such as topical anesthetics.

Some advise following the procedure with an application of a hair inhibitor, which will slow the regrowth of hair and may halt regrowth completely. The results can last up to two months.

The benefits are similar to those of other types of waxing, such as lack of razor burn and soft hair regrowth. The disadvantages are also similar, though since it is performed on an extremely sensitive region of the body, the pain can be more acute.

It is recommended that one get a licensed cosmetologist or esthetician to perform this procedure, but with care it can safely be done on oneself with a home kit.

Due to the pain involved and the need for a specialist to perform the waxing, home shaving kits have become popular to achieve similar effects to the Brazilian wax.

To locate a hair removal specialist, see our laser hair removal search form.

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